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Company Name : Pearson
Location : Pali Hill, Mumbai, Maharashtra
Position : Campaign Executive SEA
Job Description : Our purpose: At Pearson we ‘add life to a lifetime of learning’ so everyone can realise the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact.
Our company: Pearson was founded in 1844 and has been built on our ability to grow with and adapt to a constantly evolving market. Our 20,000+ employees are dedicated to creating the high-quality, digital-first, accessible and sustainable resources for lifelong learning.
Diversity: At Pearson we value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced as strengths and opportunities are equal and accessible.
Flexible working: Pearson is committed to hybrid working practices. When you are not working from home, you’ll be based in the Pearson office in your city.
Our team: English Language Learning – We aspire to help committed learners around the world reach their full potential through English language learning.
The role: This is a newly created role that will support the Regional Campaign Manager in successful execution of Direct-to-Consumer and Business-to-Business campaigns. You will be responsible for executing campaigns yourself and through appointed marketing agency with speed, agility, and simplicity.
You will be a marketeer with a passion for campaign development and a love of digital and social media. Every day you will strive to put the consumer/customer at the heart of everything we do.
What you will do:
Be an expert in campaign execution and evaluation:
Flawlessly execute local campaigns
Lead the localisation and trans-creation of our global campaign kit into local market language.
Act as a working contact with the local agency team to deliver high quality work at pace.
Actively use the global campaign score card to gain deep insights into our creative execution and media channel effectiveness. Act on this insight fast, optimising campaigns inflight to maximise return on investment. Share learning across the region.
Be our regional digital champion:
Working in conjunction with regional media agency to drive traffic to our website through an always on SEO and PPC approach.
Work in partnership with our global campaign team to implement our always-on-social activity and work with the regional agency team to compliment global content with locally relevant content. Ensuring all activity on-brand.
Help build a winning marketing team:
Demonstrate great behaviours every day: always curious, always collaborative with the can-do attitude and a sense of fun.
Invest in building great working relationships with both the global and local teams
To be successful in this role, you’ll have:
Track record of developing and optimising full funnel campaigns, with working understanding of marketing technologies and their best use
Strong understanding of local consumer and customer and what it will take to ensure they choose Pearson.
Experience in working with/at local marketing, trans-creation or media agencies.
Ability to analyse and interpret data to generate insights that enable improving KPIs
Excellent communication and presentation skills
Enthusiastic, passionate, and creative.
Action-oriented with a “roll up your sleeves approach”
Evident fluency in local language, being confident in speaking, reading and writing communication.
Evident fluency in English Language, being confident in speaking, reading and writing communication.
Education, Qualifications & Training
Educated to degree level or equivalent preferred, you may also benefit from holding a professional Marketing qualification.
If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson. Click ‘Apply Now’ to create your application online.
Organization: English Language Learning
Req ID: 3743
This post is listed Under Mumbai jobs
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