Copywriter and Communication Strategist Job Vacancy in Directi Mumbai, Maharashtra – Latest Jobs in Mumbai, Maharashtra

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Company Name :
Directi
Location : Mumbai, Maharashtra
Position : Copywriter and Communication Strategist

Job Description : About the role: As part of Radix’s Content Marketing team, you will report to the Head of Content at Radix and work closely with a team of brand managers to conceptualize and execute creative marketing campaigns to help Radix achieve its objectives. You will be part of a work culture that’s built around employee centricity and in an industry that’s at the core of the massive digital transformation that’s currently underway. We basically offer not just a job but a career. If you have the willingness to disrupt the Internet and create an impact, then Radix is the place for you.What is the job like?MARKETING CAMPAIGNS: Work directly with brand managers, creative head and content marketing head to contribute towards the development of large-scale marketing campaigns comprising content marketing, influencer marketing, social media marketing across multiple formats such as text, video, audio, etc.Collaborate with cross-functional teams to come up with fresh, creative content ideas; keeping our audience in mind.Conceptualize and churn relevant copy to represent our top brands on all brand marketing assets and social media.Work closely with a group of graphic designers to bring in a strong blend of art and copy to suit the requirements of the marketing campaigns.Some of the campaigns we have executed in the recent past:#SiteIt#IdeaToStore#MyStartInTech#PitchTech#OnlineAcademy#BreakTheCode*BLOG STRATEGY: *Manage the blog strategy for multiple brands; including but not limited to keyword research, topic identification, SEO, etcOwn the blog calendar and publication processKnowledge of SEO and industry best would be good to haveOrganize, modify, and update existing blogs and their structure along with verifying its authenticity and informationIdentify keyword opportunities on a regular basisBe willing to run experiments on SEO and build a strong kit of strategies for success.PARTNER CONTENT: Identify content opportunities with 40+ sales/channel partnersCreate content for partner blogs, landing pages, etcMaintain relationships with partners’ content teams on a regular basis*OTHERS: *Supervise, guide, and mentor the team of freelancersBuild their work pipeline and manage their timelinesBe fully responsible for the quality of their outputCreate content for thought leadership articles, ebooks, thought leadership pieces, Quora, etcBuild new relationships with external partners for guest-blogging opportunities or co-marketing campaignsWho should apply for this role?Bachelor’s Degree in Journalism, English, or related field1-2 years of relevant experience in content writing and copywritingAgency and start-up experience preferredStrong copywriting skills are a mustExcellent communication skills and a strong command of the English languagePrior work experience in writing, copy editing, and proofreadingHigh level of interest in reading and sharing thoughts on tech productsImmaculate written and oral communication skills and a penchant for marketing internet productsExtremely organized and detail-orientedFlair for ideating and building creative contentKnowledge of WordPress, Google Analytics, and SEMRush is good to haveStrong interpersonal skills and are very hands-onPassionate about building a brand in the consumer web spaceFamiliar with social media tools and marketing processes.WE ARE THE RADICALS: At Radix we envision a world where there is no distinction between the real names and internet addresses of individuals and businesses. We are a team of young creative hustlers who are revolutionizing the internet, one domain name at a time.*REVOLUTIONISING THE INTERNET: *We started out in 2012 as a part of the Bhavin Turakhia led Directi Group, which has been a prominent player in the web presence industry since the 90s. The meteoric rise in the number of websites back then led to an acute shortage of quality domain names. The depleting name pool within the .com / .net led to growing customer dissatisfaction as first choice names became impossible to find! We knew that domain names had to evolve in order to serve their purpose of memorable online identities.Enter Radix. When the Internet Corporation of Assigned Names and Numbers opened the door to new top level domains other than the .com, .net, .org etc., we knew it was the perfect opportunity to solve a growing customer problem.Equipped with powerful and meaningful new extensions such as* .tech, .online, .store, .fun, .site, .press *etc. we set out on a mission to eliminate the distinction between the real names and internet addresses of individuals and businesses. We started with an audacious goal of building a world where domain names are less like phone numbers which need to be written and stored and more like brand names which are easily remembered. And here we are, with almost 6 million domains already registered on our extensions, we are well on the path towards revolutionizing the internet. Brands like Viacom (www.viacom.tech), Emirates (emirates.store), Doordash (order.online), CES (ces.tech) and many more have already made the switch. It’s only a matter of time before the rest of the world does it too. To sum it up, the internet history is being rewritten and Radix is at the core of it.*Quick Stats: *Founded: 2012HQ: Dubai, UAETotal strength: 65+Total investment: US$ 50 Million+2020Revenue: $28 millionProfitable: YesAnnual growth rate: 35%+*Is Radix a Start-up? *Well, yes and no!No, in the truest definition of the term. Next year, Radix completes a decade in existence of which the last 8 years have been highly profitable. We’ve been public with our revenue figures which have leapfrogged from $12 million in 2017 to $28 million in 2020 (32% CAGR). It’s a fast growing, yet highly stable business generating significant cash flows.Yes, in the cultural context. In terms of its energy, passion, innovative and entrepreneurial spirit, Radix ‘feels’ like a start-up which is looking to take on the global powerhouses in the Internet Registry space.*Additional Information : *Now a great place to work certified organization, we understand that great work comes from great, and inclusive teams. At Radix, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Radicals and individuals.Job Type: Full-time

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