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Company Name : Palm Medical Centers
Location : Miami, FL 33134
Position : Marketing Manager
Job Description : Job Title: Marketing ManagerDepartment: MarketingReports to: VP of MarketingLocation: Centers, Event Locations and Remote (it is not 100% remote role)FLSA Status: ExemptMarketing Manager Job Overview: – Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.- Responsible for the media agency and executing the media plan.- Responsible for the digital agency, work with them to manage and update all digital assets and campaigns.- Reports on Dashboard statistics, updates and manages reporting- Creates marketing plan for new centers and providers- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.- Works with the creative agency on delivering of campaigns, materials and promo items.- Works closely with the sales team to provide the right support and tools for them to market and grow the centers.- Supports the centers with marketing materials and tools to keep patients engaged.- Builds different marketing assets- Manages Sales Agent Communication, creates the newsletter, manages data base and ensures it grows daily, monthly.- Work with a third-party partner to build store front for centers and internal team to order materials and marketing supplies.- Manages the Social media community content, replies to comments, and creates/updates postings regularly- Works with agency on online listings and management- Works with agency on online reputation, works to improve, center and provider ratings.- Develops and manages Internal marketing newsletter- Manages marketing budget, reconciliation and forecasting.- Processes invoicing and payment of bills for the departmentRequired Skills/Abilities: · Excellent verbal and written communication skills.· Excellent sales and interpersonal skills.· Thorough understanding of services offered to members.· Excellent organizational skills and attention to detail.· Proven ability to build and maintain relationships with clients.· Proficient with Microsoft Office Suite or related software.· Thorough understanding of social media and digital marketing principles and methods used to promote company and attract new member enrollments.Education and Experience: Bachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree in Business area highly preferred. Minimum of five years work experience in Marketing, Sales, Marketing in Healthcare and/or Digital Marketing. Successful record of sales leadership experience in the medical sales industry; or a combination of education and work experience. Experience with Office Savvy, SharePoint and CRMs highly preferred. Valid Florida’s driver’s license, acceptable driving history, and active, valid personal motor vehicle insurance. Bilingual (English & Spanish) required.Job Type: Full-timePay: From $90,000.00 per yearBenefits:401(k)Dental insuranceEmployee assistance programFlexible spending accountHealth insuranceLife insurancePaid time offRetirement planVision insuranceSchedule:8 hour shiftMonday to FridayWeekend availabilitySupplemental Pay:Bonus payAbility to commute/relocate:Miami, FL 33134: Reliably commute or planning to relocate before starting work (Required)Application Question(s):Do you have experience working with SAAVY, SharePoint, and/or CRMs?Education:Bachelor’s (Required)Experience:Marketing: 1 year (Preferred)Digital marketing: 3 years (Required)Language:Spanish (Required)Work Location: One location
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