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Company Name : ONS IT Solutions
Location : Hyderabad, Telangana
Position : Marketing
Job Description : Team : Marketing
Location: Hyderabad – West Maredpally Point
Position: 1
Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes:
planning
advertising
public relations
event organisation
product development
distribution
sponsorship
research.
The work is often challenging and fast-paced.
Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.
The responsibilities of marketing executives vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.
Marketing executives may also be known as marketing officers or coordinators.
Responsibilities
Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
Communicating with target audiences and managing customer relationships
Sourcing advertising opportunities and placing adverts in the press or on the radio
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs
Writing and proofreading copy
Liaising with designers and printers
Organising photo shoots
Arranging the effective distribution of marketing materials
Maintaining and updating customer databases
Organising and attending events such as conferences, seminars, receptions and exhibitions
sourcing and securing sponsorship
Conducting market research, for example using customer questionnaires and focus groups
Contributing to, and developing, marketing plans and strategies
Managing budgets
Wvaluating marketing campaigns
Monitoring competitor activity
Supporting the marketing manager and other colleagues.
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