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Company Name : LUMINARY
Location : Panama City, FL 32413
Position : Social Media Manager
Job Description : DescriptionWe are looking for a highly organized, self-directed Social Media Manager to join LUMINARY as we grow. As a member of the team, you will support the development of LUMINARY’s expansion on social, managing the creation and implementation of a social strategy across existing and emerging platforms. This role will help to strategically create and implement a multi-platform content strategy that consistently delivers a brand propelling narrative and awareness. This candidate will define mechanisms to execute on our vision for social, as well as implement the reporting structures for teams to optimize content regularly.The ideal candidate lives and breathes social media. You come from a fashion, lifestyle and/or agency background.Core ResponsibilitiesDevelop, implement and manage social media strategy for each relevant platform:Instagram, Tiktok, Pinterest, Facebook, Facebook Group, LinkedInDefine most important social media KPIs across all social channels to achieve a favorable position across all relevant measuresCreate a unified brand expression across social customer touchpoints including organic and paid channelsBe curious to identify NEW content opportunities and trends to social channelsDevelop innovative content calendar to express brand personality, key brand priorities and emerging trend momentsCreate actionable reporting mechanisms (weekly, monthly, and quarterly) and insights that inform content and strategy optimization on organic and paid social channels. Dive deep on social media analytics, driving new follower growthWork with social platforms (Instagram, Pinterest, TikTok) to create innovative initiatives that engage our customers through new content types and experiencesOptimize social media channels (organic and paid) for revenue potential and purchase considerationManage social media contentMeasure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagementPrepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand pointDevelop social commerce strategy and implement to drive sales across all partnersCommunicate with industry professionals and influencers via social media to create a strong networkHire and train other team members as expansion occurs and social needs evolvePreferred QualificationsLocal to Panama City, Tallahassee, or Pensacola FLBachelor’s degree3+ years of social media experience in creating and implementing social content strategies.Excellent knowledge of Tik Tok, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media emerging platformsUnderstanding of web traffic metricsExperience with doing audience and buyer persona researchStrong understanding of social media KPIs and social media reporting platformsExcellent multitasking skills and time-management skillsCritical thinker and problem-solving skillsStrong team player and work well cross company channelsDemonstrate a strong passion for storytellingEmployment TypeFull-timeJob Type: Full-timePay: $40,000.00 – $65,000.00 per yearSchedule:8 hour shiftMonday to FridayAbility to commute/relocate:Panama City, FL 32413: Reliably commute or planning to relocate before starting work (Required)Experience:Marketing: 1 year (Preferred)Work Location: One location
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