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Company Name : Options Medical Weight Loss
Location : Saint Petersburg, FL 33703
Position : Vice President of Marketing (Future CMO)
Job Description : At Options Medical Weight Loss, you can expect to get the best weight loss solutions that science has to offer, delivered by the friendliest faces in the neighborhood. Our customized programs are one-of-a-kind because our staff is too.We are seeking a VP of Marketing to help Options scale from 12 locations to 100 in the next few years.Primary Responsibilities · Aid in setting up internal marketing systems to help Options scale nationwide.· To build and oversee an internal team so Options can grow quickly and efficiently.· To oversee the start up of a call center which will be internal and within the corporate office.· To be directly responsible for all marketing KPIs success and delivery to the executive team.· To work alongside our developers and executives to create a consistent lead funnel across all states.· To oversee website updates and performance.· Collaborate and execute all brand, TV, radio, SEM, SEO, SMO, database marketing, email, social media, and display advertising campaigns.· Oversee all press releases, social channels, and any other form of advertising Options delivers.· To oversee localized marketing efforts, including but not limited to health fairs, Chamber events, expos, TV spots, and other forms of local media.· Create and submit all marketing budgets.· Deliver reports and KPIs for marketing team to the Options executive team.· Help create and approve all Options branded materials.· Analyze industry trends and present ideas to move the Options brand forward.· Oversee all internal video shoots, transformation contests, and created assets to promote the brand.· Approve all logo usage and marketing requests.· Deliver new and creative growth strategies.· Oversee all new clinic marketing pieces, including but not limited to window design, logo placement, and pylon design.Education, Experience, and Licensing Requirements: · Bachelors Degree required. Masters in marketing, MBA, or related field preferred.· Minimum 7 years managing a marketing team.· Experience in building an internal marketing team.· Multi unit experience across markets.· Well versed in all forms of digital marketing.· SEO, SMO, SEM, and YouTube experience, certifications preferred.· Ability to collaborate with cross-functional teams.· Ability to analyze problems and create a solution.· Marketing experience in medical/healthcare/spa/wellness/fitness strongly preferred.· Call center experience preferred.· Branding experience preferred.’Job Type: Full-timePay: $180,000.00 – $300,000.00 per yearBenefits:Dental insuranceEmployee discountHealth insuranceHealth savings accountPaid time offReferral programVision insuranceSchedule:8 hour shiftDay shiftMonday to FridaySupplemental Pay:Bonus payApplication Question(s):How many employees currently work under you?Do you currently or have you overseen the marketing for a multi-unit companyEducation:Bachelor’s (Required)Experience:Marketing: 7 years (Required)License/Certification:Google AdWords Certification (Preferred)Google Analytics Certification (Preferred)Facebook Blueprint (Preferred)Work Location: One location
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