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Company Name : Bacardi
Location : Mumbai, Maharashtra
Position : Area Sales Executive
Job Description : Your Opportunity
Other On Premise Area Sales Executive at Bacardi are accountable for creating value by driving sales and building the brand visibility in premium and standalone establishments. They play a critical role in taking our BIO and BII portfolio brands to the next level. They do this by crafting and executing a lot of brand activations, advocacy sessions for the key consumers and retailers.
About You
In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Mumbai. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the region. Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role.
Responsibilities
With our Consumer at the heart, your key focus will be to:
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state
Execute occasion-based price pack architecture to deliver improved mix
You will be accountable for the effective implementation of our annual price increases
Optimize promotional plans through the year through implementation of the ROI strategy and goals
Input into the shaping of the channel & portfolio strategy of the territory
Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans
Build effective long-term relationships with Key Customers
Relentlessly drive a pay for performance-based approach with Key Customers
Skills and Experience
The Skills & Experience needed to create your legacy
Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
Commercial experience preferably with a beverages / FMCG / alco – bev industry. Drinks and Lifestyle Category experience is an advantage
Well-developed written and verbal communication skills
Effective use of networking and leveraging the same with key customers and strong interpersonal skills
Strong negotiation skills and first-hand on-premises sales experience
Personal Qualities
You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve
You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
You demonstrate resilience by overcoming challenges and staying calm under pressure
You demonstrate entrepreneurial thinking, looking for new ways to achieve better results
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars – Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean? Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate. Family; We treat each other, and our communities, like Family. Always.
Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.
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