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Company Name : BRAZILIAN COURT HOTEL
Location : Palm Beach, FL 33480
Position : Brand Management Specialist
Job Description : Responsibilities:The Brazilian Court Hotel, a Leading Hotels of the World and AAA Four Diamond property, is seeking an experienced and enthusiastic Brand Management Specialist to join our creative team. You will be responsible to lead, develop and execute a brand and campaign strategy that builds awareness, adoption, and favorability among prospective customers. In this role, you’ll work closely with the Director of Sales & Marketing and business partners to craft and execute programs that grow Brazilian Court’s digital presence. You will be responsible for working cross-functionally to lead brand campaign planning and drive all programs forward, including timelines, creative, execution, and instrumenting measurement to ensure programs are successful. You will be responsible for planning, implementing, and monitoring the company’s brand elevating experiences, supporting in the production of ongoing content shoots, managing brand promotions, and working hand in hand with our brand marketing agency to execute strategy with the goal to increase brand awareness, improve marketing efforts, and increase sales.Job Functions:Building brand awareness and increasing brand value and profitability.Ensuring that messaging and marketing activities are aligned with brand and company values.Partner with cross-functional leads to develop an integrated brand marketing plan to grow Brazilian Court digital user base, including identification of key segments and markets that represent the biggest opportunityDevelop strategic communications plan and campaign calendarsCreating and managing promotional collateral to establish and maintain product brandingPlanning and execution of all communications and media actions on all channels, including social media, promotional materials, and email campaigns.Manage all brand campaigns end-to-endProduce best-in-class creative work, leveraging traditional and emerging channels, and measuring impact with a high degree of analytical rigorDevelop insights on program performance, create reporting tools/dashboards to share data, identify opportunities for improving outcomes, and work cross functionally to implement changes.Create, manage, and execute cobranded on-property activations and eventsCommunicate with industry professionals and influencers via social media to create a strong networkResearching and analyzing consumer behavior, market trends and competitor activityCollaborating with internal and external departmentsAssisting with product development, pricing and new product launches as well as developing new partnership opportunitiesImplement established brand aesthetic and philosophy through event marketing, branding, and social mediaManage hotel apparel line (BC Shop) both on property and onlineWork with agency to review social media strategy, in addition to analytics and define social media KPI’sCoordinate directly with social media influencers once on site and with agency to guarantee deliverables are metManage and schedule social and promotional calendarSupport the development of ongoing content shoots on property for all property digital channels, including photo and videoManage marketing budgetSupport in the production and implementation of social media advertising content across all platformsRun promotional campaigns to include giveawaysSupport planning and implementation to increase community baseMonitor SEO and user engagement; suggest content optimizationAttend onsite experiences and produce live social media content (includes nights and weekends)Liaise amongst brand marketing agency for all on-site activations – ensure details and planned executionWork closely with F&B teams to manage marketing calendar and communicationPerforming other duties when neededJob Requirements: Minimum of 4 years as an experience Brand Management Specialist or similar role· Proficiency of social media, SEO and web traffic metrics· Alignment with brand aesthetic and ability to implement· Working knowledge of HTML, CSS, Google Suite, and Microsoft Office· Proficient in photo and video editor tools· Ability to evaluate and present data analytics· Must have strong decision-making skills· Excellent multitasking skills· Excellent verbal and written communication skills.· Excellent organizational and analytical skillsBudget management skills· Previous experience in developing brand and marketing strategiesBrand Strategist using social media for brand awareness and impressionsExcellent knowledge of Facebook, Instagram, Twitter, LinkedIn, YouTube, Google and other social media platformsPossess a strong understanding of social media KPIsAbility to evaluate and present data analyticsPerforms well under pressureAbility to influence others, sell ideas, products, and services.Some traveling required.Job Type: Full-timePay: $65,000.00 per yearBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceSchedule:8 hour shiftDay shiftMonday to FridayNight shiftWeekend availabilitySupplemental Pay:Signing bonusEducation:Bachelor’s (Preferred)Experience:Microsoft Powerpoint: 1 year (Preferred)Work Location: One location
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