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Company Name : Web Spiders
Location : New Town, Kolkata, West Bengal
Position : SEO Executive
Job Description : SEO Executive
About Us
Web Spiders Group is a leading Mobile apps and AI Bots company with headquarters in New York and offices in London, Singapore & India. With a singular focus of driving “user engagement”, the products & solutions span multiple industries and channels It is a premier bots and machine learning company that helps brands leverage the promise of AI. This is a unique products company in East India with a focus on building cutting-edge AI-enabled products for Enterprise.
It has over 250 professionals across AI & Mobile stacks in Microsoft and Open Source frameworks. Offices are spread across Singapore, London & New York, Kolkata.
Kolkata new office is one of its kind located in IT heart of the city Rajarhat with approx. 50,000 sq ft work space including yoga, lunch, library and over 4000 sq ft of recreation and relaxation space.
Our Mission
Here in WS, we have fun at work. But when it comes to client deliverables, there is no compromise. We work hard and pride ourselves in providing clients with flawless work within the deadline. Over the last 2 decades Web Spiders Group has the reputation of being a fair company for all stakeholders – and providing some of the most innovative and cutting edge work and projects.
Do you have what it takes to innovate and imagine? If yes, please read-on.
WS Group is a certified partner system integrator of
Web Spiders is seeking a .Net Developer to join our team. Who is well-versed with current technology stack like Asp.Net, C#, MVC, SQL Server, Entity Framework etc. Be a part of a growing team delivering features and functionality on multiple platforms used to facilitate distribution of products & services to ensure organizational agility across internal, web & mobile platforms.
Prior Experience: 2 – 3 yrs
Location: Kolkata (Rajarhat-New Town)
Responsibilities
Review and analyze client sites for areas that need to improved, deleted, or revised
Monitor Google Analytics data and create SEO reports on a weekly/monthly basis
Implement various events tracking through Google Tag Manager
Implement various Google Analytics Goals
Identify the least expensive but most powerful and profitable keywords for client sites
Place keywords appropriately in copy to gain most search engine traffic
Write effective call-to-action statements
Improve the clients’ organic search results
Implement off-page SEO content strategies
Effectively use header tags
Consult with web designers to improve the navigation of a site to enhance its search engine ranking
Implement and administer SEO parameters (Meta data, XML sitemaps, Robots, Redirection, webmaster tools)
Utilize basic programming and web design skills to enhance SEO
Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines
Strategize ways to improve and track site performance
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
Run pay-per-click campaigns
Adjust PPC campaigns as needed
Create and implement advanced SEO strategies
Stay updated with the most recent developments in Search Engine Marketing (SEM)
Pay particular attention to any significant Google algorithmic changes
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Manage and nurture clients
Requirements
2-3 years of experience in successfully developing and executing SEO campaigns, paid campaigns on Google and YouTube
Google Ads Certification
Experience with SEM, Email Marketing, Social Media ads
Understanding of search engine algorithms and ranking methods
Sound knowledge of Web Analytic tools – Google Analytics, Search Console, Google Ads, Web Trends & Google Tag Manager
Knowledge of keyword research and data mining tools
Experience in competitor analysis across different industries and domains
Hands-on knowledge and experience in MS- Office (Excel & PowerPoint)
Knowledge in HTML / Javascript would be an added advantage
Experience working with popular SEO tools (Moz Pro, Ahrefs, SEMRush etc.)
Excellent written and verbal communication skills, including client communication
Fortune 500 Customers
Over 300 employees globally
Singapore, India, UK, USA
This post is listed Under Kolkata jobs
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