Social Media Specialist Job Vacancy in Saint Joseph’s University Philadelphia, PA 19131 – Latest Jobs in Philadelphia, PA 19131
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Company Name : Saint Joseph’s University
Location : Philadelphia, PA 19131
Position : Social Media Specialist
Job Description : Social Media Specialist Open to: Internal and External Applicants Full-Time or Part-Time Status: Full-Time, 12 months Staff Job Type: Salaried/Exempt Position Summary or Faculty Qualifications
The Social Media Specialist will support the content team in the development of organic social media campaigns, creation of news content and digital multimedia assets for SJU’s social media platforms. Additionally, this position will be responsible for auditing social media accounts across the institution and providing training to department-based account managers.
Duties and Responsibilities:
Develop engaging organic social media/editorial content, increasing follower growth and engagement with multiple audiences to further enrollment, reputation and philanthropic goals
Manage regular postings on SJU’s social media platforms
Stay current on emerging technologies, platforms and content trends
Monitor social analytics/trends/activity on owned accounts in tandem with the content team to understand content performance
Understand and manage relationships with third-party social media management software, Falcon.io
Develop and present actionable monthly KPI reports and insights
Identify and attend campus event opportunities for social media coverage
Capture high-quality digital assets (photo and video) for use
Oversee assignments and development of social media student workers
Collaborate with other marketing and communications team members to ensure high-quality social media content and cross-functioning campaigns
Working knowledge of social media-specific design principles
Collaborate with other University departments to develop social media campaigns on behalf of larger annual events (i.e. Giving Days, Commencement, Welcome Week, etc.)
Help monitor activity of University-affiliated social media accounts for proper branding and University procedures and offer guidance and training on best practices
Serve as a regular member of the University’s content team, writing news and feature stories as assigned
Secondary Responsibilities:
Other duties as assigned
Physical Requirements and/or Unusual Work Hours:
The position may require long periods spent in front of a computer. In addition, weekend and after-hours work may be required.
Minimum Requirements:
At least 2 years of experience in a social media capacity
In-depth working knowledge of social media platforms including management experience and understanding of platform functionality (Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok)
Excellent oral and written communication skills (AP style preferred)
Working knowledge of image editing software
Experience creating digital and written editorial content for multiple audiences and platforms
Attention to detail
Desire to enter a strategic social media position
Preferred Qualifications:
Experience with project management
Experience in higher education
Additional Information: Hiring Range
45k-55K
Position Classification: Professional Union: None Department: 180310 – University Communications Date Open to Internal Applicants: 03/01/2022 Date Open to External Applicants: 03/01/2022 Job Close Date: Open Until Filled Yes
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