Director of Marketing and Community Relations Job Vacancy in Century Federal Credit Union Cleveland, OH 44114 – Latest Jobs in Cleveland, OH 44114

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Company Name : Century Federal Credit Union
Location : Cleveland, OH 44114
Position : Director of Marketing and Community Relations

Job Description : Century Federal Credit Union, established in 1948 and one of the largest credit unions in Northeast Ohio, has an opening for a Director of Member Services. Do you have what it takes to join our team? If so, we want to speak with you.This position is responsible for developing and maintaining marketing strategies to meet organizational objectives. Typical job functions of this position include, but are not limited to: innovating, overseeing, coordinating, and reporting on marketing campaigns; developing plans to strengthen market penetration at all locations across the Credit Union and relevant community events; demonstrating skilled leadership in organizational communications and strong representation of the Credit Union brand; utilizing the Credit Union data warehouse and/or other relevant data sources in the analysis of marketing and community relationship strategy; providing leadership and supervision to the CFCU marketing team; working across internal departments to ensure seamless execution of marketing strategies; identifying, cultivating, and sustaining Select Employee Group (SEG) relationships; maximizing membership acquisition and retention; and effectively cross-selling Credit Union products and services. Key responsibilities include calling on existing and potential SEGs, working with branch managers to develop their calling skills, and completing related support activities such as reporting and maintaining membership enhancements.ESSENTIAL DUTIES AND RESPONSIBILITESInnovates and delivers highly impactful, timely and effective marketing strategies that fosters member growth and retention and builds brand awareness.Oversees overall campaign strategy to ensure campaigns are carried through all member touchpoints and accurately reflect CFCU brand.Coordinates the development, production, implementation and tracking of all campaigns to achieve marketing plan objectives and budget goals.Coordinates internal communications to inform staff of all marketing activities and provide training as necessary to drive staff engagement, create synergy, and ensure consistent brand messaging.Works on graphic production, design, printing and copywriting of campaigns and event materials.Maintains brand style guidelines and proposes revisions, as necessary.Manages sourcing, production, and delivery of all marketing related products.Ensures marketing materials comply with regulatory policies and are reviewed and produced within the parameters of established Credit Union policies and procedures.Utilizes tools and metrics to measure marketing campaign effectiveness; provides reports and recommendations on campaign effectiveness as requested.Develops, maintains, and oversees digital communications, including CFCU’s website, online/mobile banking social media, and other media sources to build brand awareness and advance member engagement.Serves as a consultant to staff in communications-related areas such as delivery of information, member outreach, engagement, and communication strategies.Utilizes tools and metrics to measure communications efficacy.Maintains awareness of current and future trends relative to engagement and outreach activities associated with digital and direct mail communication best practices, technologies, and platforms.Participates in developing a business development plan for strengthening market penetration at all locations and relevant community events, schools, and local non-profits as applicable.Analyzes the effectiveness of existing marketing products and services collateral.Participates in CFCU events and/or those that provide strategic visibility and opportunity to the Credit Union.Ensures the Credit Union has an up-to-date contact list for SEG Ambassadors.Oversees the management of the organizations CRM system and production of current and relevant data regarding account usage, account profitability, trends and preferences, strengths, weaknesses, threats, and opportunities.Works departmentally to aid leadership with training assistance and support on the use of CRM.Ensures staff are trained and cross-trained in all aspects of their particular job(s) to ensure service excellence to the membership and Credit Union colleagues.Fosters a collaborative leadership style that encourages inclusion, teamwork, promotes staff initiative, and provides professional growth opportunities for all departmental employees.Maintains high ethical standards and is a positive role model.Creates and coordinates promotional materials for other internal departments.Assists the IT Department to ensure projects are aligned with brand strategy and serve as the Marketing Liaison responsible for ensuring all -digital channels (web, mobile, online) are current and representative of the brand.Shares responsibility for the positive promotion of the Credit Union’s public image.REQUIRED KNOWLEDGEKnowledge of marketing in the financial industry, preferably in the credit union environmentKnowledge of the Federal Credit Union Act, bylaws and regulations that apply tofederally-chartered credit unionsDemonstrated sales and/or relationship development experience, in the financial services industry is preferredExperience working with small businesses is preferredDemonstrated knowledge of principles, practices and ethics of public relations principles of institutional advancement; media relations; print, electronic and miscellaneous media requirements for bilingual advertising and publicity; and graphic design, type and layout for publications.Demonstrated knowledge of special event planning and management.EXPERIENCE REQUIREDPrior experience (5+ years) in Marketing, preferably in the financial industryExtensive experience in all aspects of developing and maintaining marketing strategiesStrong understanding of member and market dynamics and requirements.Expert in digital and social media strategy with a demonstrated track recordPrior experience in outside callingStrong relationship development and management skills including detailed acquisition plans and continued follow-up strategiesExperience using customer relationship management system, PRISM preferredEDUCATION/CERTIFICATIONBachelor’s degree in marketing, communications, or related field; or 8-10+ years related experience and/or training in Marketing, specifically in the financial industryThe successful candidate must meet and comply with all requirements set forth in the SAFE Act, including, but not limited to successful completion of the required background checks and drug screen.Century Federal Credit Union offers competitive pay, a full range of outstanding benefits including tuition refund, opportunity for advancement, and work/life balance. We, at Century Federal Credit Union, believe that by valuing the differences among us, we demonstrate our commitment to treating all of our employees and members with fairness, dignity and respect. “Together We’re Better” is our motto.Century Federal Credit Union is an Equal Opportunity Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Job Type: Full-timePay: $90,000.00 – $100,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programFlexible spending accountHealth insuranceLife insurancePaid time offProfessional development assistanceTuition reimbursementVision insuranceSchedule:Monday to FridayExperience:Marketing: 5 years (Preferred)Community Relations: 2 years (Preferred)Work Location: One location

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