Tourism Research Analyst Job Vacancy in Visit Loudoun Leesburg, VA 20175 – Latest Jobs in Leesburg, VA 20175

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Company Name : Visit Loudoun
Location : Leesburg, VA 20175
Position : Tourism Research Analyst

Job Description : The CRM & Research Analyst provides necessary support to help the marketing and sales departments in achieving their goals. The Analyst is a key liaison between departments to maintain effective operations and meet projected goals and objectives. The Analyst acts as point of contact and project manager for all research related projects, as well as database administrator for the office’s CRM platform. The Analyst role researches, investigates and measures new market development to grow overall business as well as ensures that the organization uses the Customer Relationship Management (CRM) system as efficiently and effectively as possibleKey Responsibilities include:Track, analyze, and report on hotel and tourism performance data for the county and regionCollect and provide a summary report of county lodging numbers, IAD airport passenger traffic, and visitor center traffic for the monthly edition of Travel Pulse.Use hotel forecast data to validate county’s TOT forecast.Analyze, report and present hotel, sales and marketing performance data to key internal and external stakeholders, such as Board of Directors, Town staff, hotel partners, wedding service vendors, etc.Attend weekly sales and marketing meetings to present updates on research projects and share pertinent information between sales and marketing teams.Support Marketing department by identifying any research needs, creating RFPs and finding appropriate research vendors to complete projects.Manage relationships with research vendors to keep project deadlines on time.Track and analyze visitor center foot traffic and visitor demographic data collected from survey to be shared with stakeholders.Maintain research portion of Visit Loudoun website and member extranet. Manage the submission of grant applications to Virginia Tourism Corporation (VTC). If awarded, ensure project is executed following all VTC guidelines and submit expenses for reimbursement.Manage the submission of award applications. Find relevant award programs and write and submit award applications.Act as administrator for CRM platform by working with CRM Analyst to run monthly maintenance reports and regular data cleaning.Make CRM changes and updates to office processes as determined to improve efficiency.Create ad hoc reports for the Sales team and administration as needed using CRM system.Spearhead troubleshooting and resolution of CRM system issues for both internal staff and external partners.Provide pertinent industry data to members and internal staff and address tourism-related inquiries from outside firms and individuals.Job Type: Full-timePay: $55,000.00 – $65,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceFlexible spending accountHealth insuranceLife insurancePaid time offVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payEducation:Bachelor’s (Preferred)Experience:Science & Research Occupations: 2 years (Preferred)Work Location: One location

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