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Company Name : Red Bull
Location : Santa Monica, CA
Position : Specialist, Social Media – General Sports
Job Description : Social Media is important to the lifecycle of Red Bull content. Red Bull social media programs are engaging more than 40 million Facebook fans, setting live-streaming records on YouTube, enabling rich customer dialogues via Twitter, and much more. The Social Media Specialist for Sports supports new and innovative social media programs and content output on both social and owned platforms. By educating, activating, and empowering key consumer-facing communities, the Social Media Specialist exponentially increases the impact of Sports content at Red Bull.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Expand all
CREATE AND EXECUTE SOCIAL MEDIA PROGRAMS
Implement content plans for promoting and covering Red Bull Sports live events & other initiatives via social channels
Define tactics for expanding Red Bull’s Sports social media audience
Enable opinion leaders, athletes, broadcasters, and participants to be part of the dialogue through scalable social tactics
Synthesize learning into best practices to maximize exposure across owned and social/shared platforms
Create assets through native tools on social media platforms to build assets for campaigns and projects
Manage asset delivery and implementation of Ad creative
IMPROVE SOCIAL MEDIA PROCESSES
Maintain and evolve social media standards between Red Bull and its key communities
Establish and maintain rules of engagement for working with communities that require social media support
Evaluate internal Audience Insights research; test and apply to programing decisions on existing formats
Investigate and evaluate social platforms, tools, and services against business goals
Identify content that appeals to Red Bull consumers and followers of Red Bull Sports opinion leaders and athletes.
Leverage programming strategies to convert social reach into engaging experiences
Ensure Red Bull’s presence in U.S. priority sport playgrounds are strongly represented on owned & social platforms with a clear value proposition to consumers
NETWORK & COLLABORATION
Work effectively and manage stakeholders across departments in Red Bull North America, global HQ, and regional offices.
Confidently manage delivery of projects to ensure they are both editorially strong and budgetarily efficient.
Work with the programming team to track audience metrics and adjust/optimize our content accordingly.
Collaborative with internal teams (production, marketing, paid media, commercial and platform partnerships) to track, measure, and promote success
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
2+ years of experience in storytelling and campaign-driven/sports-focused social media; experience in owned channels a plus
Experience with social platform CMS, capabilities, live streaming, copyright management
Deep understanding and expertise in native social media tools to create content including live, reels, stories, etc.
Strong planning, project execution, and analytical competencies
Knowledge of audience analytics, audience development, and the ability to understand and learn from data
Strong communication & organizational skills
Collaborative problem-solver
Bachelor’s Degree or equivalent in related discipline preferred
English
Travel 25%
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