Marketing Planning Specialist Job Vacancy in REI Seattle, WA – Latest Jobs in Seattle, WA

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Company Name : REI
Location : Seattle, WA
Position : Marketing Planning Specialist

Job Description : REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

This position will be an important contributor to the work of the Marketing Planning team, which is responsible for reporting Marketing’s business performance and inputs directly into strategies that drive REI’s growth though Marketing channels, campaigns, and strategic initiatives.

This role offers an opportunity to influence REI’s marketing strategy, collaborate with a variety of teams inside and outside of Marketing, drive efficiency and optimize the planning process, and develop ownership of our reporting and insights. The Marketing Specialist will develop a deep understanding of REI’s marketing engine and impact strategic decision-making by surfacing data-backed suggestions to partners and Marketing leaders.

An ideal candidate will bring strong communication and collaboration skills, a sense of curiosity to understand what is driving marketing performance, proven ability to balance multiple projects and deadlines at once, and experience delving into data to pull out key themes and insights.

Weekly communication with Marketing channels and program owners to gather business updates that are elevated to leadership
Ownership of the team’s competitive analysis with the goal of highlighting opportunity and influencing offer strategy
Assist in go-to-market planning through coordination with the Integrated Marketing team to ensure alignment on campaign/event goals, execution, and timelines for reporting results
Support the cross-channel data collection, analysis, and reporting that answers key business questions about event performance through the lens of the customer; partner closely with Integrated Marketing to translate these recommendations into actionable steps that impact future planning
Support the analysis of Marketing performance drivers and surface optimization recommendations at the weekly, monthly, and campaign/event level
Contribute to the total effectiveness of the Marketing Planning & Optimization team through proactive process improvement, creative problem-solving, and relationship-building across teams
Bring your passion and expertise
Bachelor’s degree or equivalent professional experience (science/math/business preferred)
Comfortable dealing with data and using data to tell a story
Expert in Excel and PowerPoint
Accuracy and attention to detail
Excellent organization and communication skills
Actively participates, collaborates, and builds rapport with others on one’s own team and across REI for the achievement of business goals.
Flexible in one’s viewpoints and positions in order to support the direction taken by others at REI.
Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
Consolidates information from various sources including feedback from others to reach sound decisions.
Executes effectively by using resources efficiently, establishing priorities, meeting deadlines, and keeping others informed of work plans and progress toward goals.
Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
Challenges the status quo, champions change and influences others to change.
REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.
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As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.
$47,500 to $97,500 per year
To review benefits information, including medical, retirement, and time off visit http://foryourbenefit-rei.com.

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