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Company Name : Madison Square Garden Entertainment
Location : New York, NY 10121
Position : Coordinator Marketing Strategy
Job Description : Who are we hiring?
Support the implementation of fan-focused brand strategies, campaign execution and fan engagement for our productions and live events with a focus on the Christmas Spectacular, the Rockettes, our venue Customer Experience and corporate/enterprise-wide initiatives. This individual will support the marketing strategy team and will be a point of contact with internal stakeholders, external agencies and partners to ensure effective development and execution of marketing efforts to achieve business goals.
What will you do?
Support the marketing strategy team in execution of marketing functions, specifically strategy development and plan implementation, building out marketing calendars, tracking budgets and ensuring delivery of all marketing assets in-season and year-round.
Role involves consultation with media, creative, insights, digital strategy and P&L teams. Collaborate with internal stakeholders and external agencies and partners to ensure effective development and execution of marketing efforts for Productions and venue brands and corporate initiatives.
Development and ongoing execution and optimization of Christmas Spectacular and Rockettes marketing partnerships fulfillment.
Develop a solid understanding of our consumers and fans by working directly with the insights / analytics / ticketing/sales teams to review available data, competitive activity, and sales volume. Assist in weekly reporting metrics and recommendations.
Support and assist with marketing strategy implementation of MSG’s venue brands and expansion efforts (i.e. new venues).
Report to Director Marketing Strategy, and represent the Rockettes and Christmas marketing strategy team at key meetings or on key projects.
Create marketing recap/performance documentation at end of each show season/run.
Management and tracking of all marketing budgets including direct costs, deliverables, agencies costs/fees, etc.
What do you need to succeed?
Bachelor degree
Minimum 1-5 years’ experience in marketing or advertising with a strong background and interest in live entertainment, theater, venue attractions and current pop culture.
Experience in creative development from writing a brief, legal review, approvals process, scheduling, production and trafficking.
Competency with analytics and interpretation of ticket sales, demographic, database, research and competitive data, to provide support for marketing efforts and recommendations.
Exceptional verbal and written communication, negotiation, project management and time management skills required.
Attention to detail and strong organizational and communication skills required.
Must have strong knowledge of NY marketplace.
Proficiency in Microsoft Office programs including Word, Excel, PowerPoint.
The Company requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19. The Company will consider requests for reasonable accommodations regarding this requirement.
Why is MSG for me?
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment. The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. In addition, the Company features the original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces the Boston Calling Music Festival. The Company’s two regional sports and entertainment networks, MSG Network and MSG+, deliver a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale, Hakkasan and Omnia. More information is available at www.msgentertainment.com.
We invite you to create an exceptional career at MSG
Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred. Educational requirements may differ from job to job based on the role.
We value diversity and are looking for extraordinary employees of all backgrounds
At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
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