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Company Name : WEBTOON Entertainment
Location : Los Angeles, CA 90036
Position : Content Strategist, Digital Fiction
Job Description : WEBTOON is a world leader in digital entertainment, with over 72 million unique monthly readers. We are a rapidly growing digital entertainment and storytelling company with users and creators from all over the world. With the $600 million acquisition of Wattpad in 2021, we now have a combined monthly user base of 166 million people. By working closely with Wattpad, WEBTOON is planning to bring more innovations to the online publishing industry and reward writers through a new premium service. You will be an early hire of Digital Fiction Group that will leverage WEBTOON and Wattpad’s unmatched library of IP, powered by a new generation of creators, and the technology to create hits in every genre.
*Please note that this is a REMOTE position within the United State mainland.*
Job Summary:
We’re looking for content strategists to become experts on our catalog, identifying the books with the highest potential to draw readers in and communicating their unique selling points to our marketing team. Immersing yourself in the digital fiction community, you will predict and track reader trends, using this knowledge to uncover new opportunities to engage and grow our reader base.
Responsibilities:
Become an expert on the books in our catalog by reading them and monitoring performance data.
Identify the titles that have the highest potential to acquire new readers and engage existing readers.
Summarize the unique hook/selling points for each high-potential title, pulling the most exciting quotes and scenes for our marketing teams.
Recommend ways to improve discoverability and conversion for these high-potential titles.
Brainstorm, implement, and evaluate in-app book promotions and events to increase reader engagement.
Develop a deep understanding of our readers and the types of stories that resonate with them.
Use data to discover and predict content trends and adjust engagement strategies accordingly.
Qualifications:
B.A. degree or higher in a related field (English, communications, marketing, etc.).
1+ years of marketing or editorial experience, preferably within the publishing industry.
A voracious reader with a love of web fiction. Knowledge of Korean web fiction translation communities a plus.
A pop-culture enthusiast who consumes media (TV, movies, books, comics, podcasts) like nobody’s business. You know all the relevant tropes and influencers and can spot a trend a mile away.
Strong analytical skills with the ability to convert raw market and reader data into actionable business insights.
Excellent communication skills.
Strong organization and time-management skills, with the ability to juggle multiple projects and meet deadlines.
A motivated self-starter who is always looking to learn new skills.
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