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Company Name : Publix
Location : Lakeland, FL 33811
Position : Digital Marketing Coordinator, Marketing
Job Description : The Digital Marketing Coordinator provides marketing and advertising support for the development and execution of customer directed digital, social and customer relationship marketing (CRM) communications. The incumbent supports marketing objectives, strategy and on-time delivery by partnering with internal Marketing associates and external suppliers. The Digital Marketing Coordinator reports to the Manager, Loyalty, CRM and Personalization.
Additional Responsibilities include:
support the scheduling of content for owned digital media properties
coordinate with subject matter experts (SMEs) to assist with the delivery of content, testing and validation for customer and associate directed communications campaigns
coordinate recurring and ad hoc Digital Marketing, Social and CRM-related assignments
serve as the Digital Marketing & CRM Single Point of Contact (SPOC) for Customer Care and ensuring that positive, timely resolutions are provided for all customer cases escalated to Digital Marketing & CRM
coordinate the allocation of available messaging space in alignment with Marketing campaigns and prioritized objectives
prepare Digital Marketing and CRM campaign expenses, processing, and coordinating the documentation and tracking of annual, monthly, and year-end budget reconciliations for their respective teams
dedicate time to Marketing innovation and quality improvement.
Required Qualifications:
Bachelor’s degree in a business field, or equivalent experience
at least one (1) year of marketing/ advertising or marketing communications experience, or a marketing communications internship with a large company/retailer
knowledge of marketing principles, processes, tools, techniques, and marketing communications planning
basic knowledge of all current and future trends in digital marketing and communications platforms and applications
basic knowledge of digital and social media analytics (e.g., Google Analytics, Facebook Insights)
basic knowledge of budgetary management, metrics, reporting and budgeting principles including invoicing and reconciliations
ability to multi-task
project management skills
time management/organizational skills
team player with strong interpersonal skills
excellent verbal and written communication skills
problem-solving skills
negotiation/persuasion skills
flexibility/adaptability
analytical skills
basic knowledge of Microsoft Office (Word, Excel, Outlook and PowerPoint) and working knowledge of cloud-based file sharing programs, such as Office 365
basic knowledge of content management systems and project management software
willing to work extended hours or during weekends, as needed
Address: 3300 Publix Corporate Parkway
This post is listed Under  Florida jobs
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