Associate Brand Strategy Manager Job Vacancy in Hulu Santa Monica, CA – Latest Jobs in Santa Monica, CA

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Full Details :
Company Name : Hulu
Location : Santa Monica, CA
Position : Associate Brand Strategy Manager

Job Description : Hulu’s Marketing team is seeking an Associate Manager, Brand Strategy who will be an exceptional addition to our Brand and Content Marketing team and focus on how Hulu as a brand can break through into other spaces outside of streaming (i.e. Music, Gaming). The Associate Manager will be focused on new areas and verticals of opportunity for the Hulu brand that can reach the streamers of the tomorrow and younger audiences that are consuming content in less traditional ways. This individual should be a subject matter expert for the Brand and Live & Licensed Marketing Team on new trends across culture and conceive of ways Hulu can execute and take advantage across Brand, Social, Content channels and more. The Strategist will help shape current initiatives like Pride Never Stops and Made By Her, but will also help assess and uncover new opportunities for the brand. In this role, you’ll also work side by side with Brand and Content marketing teams at Hulu and across Disney on specific initiatives and partnerships to ensure the Hulu brand and consumer offering is best represented and differentiated. If you are someone who wants to launch Hulu’s brand into the future and can move at the pulse of culture, then this is a great role for you.

Responsibilities :

Be a champion of the Hulu brand and help shape all work across teams to be undeniably Hulu
Research, evaluate, understand and present trends and potential marketing, content and social opportunities that support brand objectives
Serve as a subject matter expert on how Hulu can use its brand to authentically reach and serve new audiences, especially the streamer of tomorrow.
Partner with the consumer insights team and research vendors to gather and synthesize insights needed to inform creative briefs and brand initiatives
Assist in building out briefs and decks that guide and inspire campaigns, partnerships and ideas
Help shape the Hulu brand calendar and develop new ways for us to show up for our current subscribers and potential subscribers
Utilize research, insights, performance metrics and other data available to track and optimize campaigns
Work across teams to develop a content strategy that determines title priorities for various brand initiatives

Basic Qualifications :

3+ years relevant experience in brand strategy with a leading consumer facing brand or agency
An interest for abstract thinking, trend spotting, human behavior and pop-culture
Ability to think equal parts strategically, analytically and creatively and use research based and cultural insights
Proficient in Google Slides, Docs, and Sheets.
Knowledge of and passion for new tech platforms
Solid understanding of the entertainment/media landscape
A love for television and film and desire to change the status quo

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