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Company Name : GRT Hotels and Resorts
Location : Chennai, Tamil Nadu
Position : Marketing Executive
Job Description : Job brief
A creative-bent with a discerning eye for detail and the confidence to think differently. Must be well organized and diligently structured in their approach to any engagement.
Must have Skills – Marketing Communications, Online Marketing, Public Relations, Content Management, Brand Management, Advertising Works with various company departments to promote overall brand through social media channels.
Responsibilities
Formulate annual marketing plan to budget, in consultation with the Marketing head, GM Sales & Marketing, Hotel GM and HODs
Coordinates with Marketing team, Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting potential customers and in-house guests with promotions that drive incremental revenue to the hotel.
Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns’ creative and media plans, particularly for food and beverage promotions
Manages F&B media schedules and verifies prompt settlement of accounts
Partners with property Revenue Management to verify advertisement targeting is correctly directed at relevant consumer groups
Executes email marketing, and display advertising as needed.
Verifies all advertising for the hotel in digital channels is in alignment with brand voice, maintains all page hygiene
Social Media Content Management
Plans social media engagement and promotion content along with agencies and Marketing team
Develops and executes promotions campaign for F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
Engages in proactive online reputation management by surfacing relevant guest comment (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management (photo and video)
Maintains a comprehensive list of local media contracts, with particular emphasis on food critics, influencers and bloggers.
Enable all press releases for property events, promotions, and outlets.
Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
Verifies the news clippings and other online, print, and social media mention reports are completed on a monthly basis for property distribution.
Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the unit teams
Manages photo shoots for seasonal or festive promotions in coordination with unit teams
Acts as the central point of contact for brands being handled to ensure all communication adheres to brand voice.
Tracking and Reporting
Ensure monthly collection and collation of marketing campaign ROI reports both online and from hotels, agency work report, influencer campaign reports and analysis with Marketing team.
Desired Experience
Excellent written and spoken English is mandatory
Excellent interpersonal and collaborative skills
Good working knowledge of Facebook, Instagram, Twitter and YouTube business accounts and analytic tools
Working knowledge of design software – photoshop, illustrator and the likes
Working knowledge of MS office – Excel, Power Point
Confident, amicable and ability to persuade and influence
Self-starter with the ability to lead and own projects end to end
Attention to detail and concern for accuracy
Exposure to Hospitality industry in previous work
Excellent time management skills and multi-tasking ability
Excellent team player skills
Willingness to travel to other office locations
This post is listed Under Chennai jobs
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