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Company Name : Goodwill Industries of The Valleys, Inc.
Location : Roanoke, VA
Position : Social Media Specialist
Job Description : Overview:
Full Time
$40,000 per year
This position will attract and interact with targeted social communities and people. The goal is to achieve more meaningful engagement, increased website traffic and support from like-minded individuals that also want to do good for people and the planet.
Responsibilities:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
Create editorial calendars and syndication schedules
Analyze the appropriate social data/metrics, insights and best practices
Lead cross-functional collaboration to manage reputation, drive lead generation and align messaging
Be creative and embrace the “Human Factor” as the voice of Goodwill® responding to and engaging with our community on social media across multi-channels
Provide copy support for social media consistent with brand voice and positioning
Use social media management and analytics platform as well as industry benchmarks to identify content trends and best practices for brand awareness
Prepare organized records of marketing metrics and results of past campaign
Support marketing strategy and campaigns to amplify ongoing key messages
Identify new and innovative ways to engage with our followers
Partner with product teams as well as our leadership to answer technology/field questions
Qualifications:
BA Degree
2+ years of prior experience in social media marketing
1-2 years of Social/Community Management experience
Working knowledge of the sustainability / renewables space, and all of our products
Familiarity with social media management and social listening tools (AI and Sprout knowledge a plus!)
Demonstrated analysis, problem solving and skills troubleshooting expertise
Ability to effectively prioritize and escalate customer issues as required
Excellent written and verbal communication skills
ACCOUNTABILITIES AND MEASURES
Growing the Goodwill® handles social follower base
Increasing engagement across all social channels
Alignment of channel handles with brand standards
Identify new goals for growth based on insight analysis and trend monitoring
Being available to help in the case of time sensitive news or events
CERTIFICATES, LICENSES, REGISTRATIONS:
Valid State of Virginia driver’s license and proof of insurance required to drive personal car on company business.
Additionally, an acceptable DMV record required to drive company vehicle.
AMERICANS WITH DISABILITIES SPECIFICATIONS
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop; kneel; crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Environment
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not normally exposed to weather conditions. The noise level in the work environment is usually low.
This post is listed Under Virginia jobs
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