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Company Name : Keller Williams Realty
Location : San Francisco, CA 94109
Position : Marketing Coordinator
Job Description : Marketing CoordinatorKeller Williams RealtyThe Director of Marketing will be responsible for managing and leading the Market Center’s marketing team and services provided to the agents and market center. You will be responsible for developing marketing materials, assisting in branding, developing marketing strategies and tactics. The Director of Marketing will be responsible for executing marketing projects, managing social media presence, assisting in agent-on boarding, and supporting market center and agent marketing needs.Agent On-BoardingHold regular Marketing OrientationGuide them through the marketing request platform, Designs inCommand, provide action items to focus on, etc.Create welcome materials for new agents:Brand New Agent:Create announcements, emails signatures, business cards, etc.Schedule new agent headshots for marketing materialsHelp brand the new agents as a Real Estate Agent (announcements,Buyers Guide, Listings Presentations, etc)Help them set up their social media sites (FB and Insta)Transferring agents and cappers:Hold one-on-one appointment for new marketing needs Create their email signature, business cards, switch their branding over to KW, such as their website, listing presentation, etc. Create announcement and blast on public business pages, private forums, and email blast to office and communityAgent Marketing SupportBuild strong relationships with agents to best support and retainCreate and maintain marketing systems including systems for marketing requests such as flyers, social media assets, email campaigns, listings presentations, etc.Hold marketing consultations to support agent marketing needs and assist with agent retentionHold monthly training sessions for agents such as; Mailchimp, Designs, Marketing Strategies, Social Media Strategies, Creating a Facebook Business Page, etc.Help create lead generation campaigns and drip campaignsManage agent marketing orders and work with MCA to recoup any necessary costsComplete care calls a monthlyMarket Center SupportManage and execute marketing projects (Pushing events, creating drip campaigns, etc.)Develop strategies and tactics to share the value of our company and drive engagementMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsGive a monthly marketing update at weekly Team MeetingsAttend Morning Huddles at 9am with a weekly marketing updateAssist with recruiting appointments to share value of KWs marketing services and platformsEnsure marketing needs for offices are met and up to date, for example, TV loops, listings to view in SF windows, ect.Ensure marketing areas are clean and presentable in each MC with a WOW factor (Ipads, displays, samples, etc.)California ConciergeHelp drive California Concierge marketing servicesEnsure there is marketing presence (current and up to date) in MC’s andCoffee Shops (Napkin holders, TV Loops, etc.)Social MediaManage social media sites: business pages, Instagram, LinkedIn, Twitter, etc.Daily postsSharing listings daily on social media (stories and posts on Insta, FB)Produce valuable and engaging content to all business social media pages that attracts and converts our target groupCreate social media assets for announcements, events, etc.Track pay per clicks and performance analysisPoint of contact for public relationsManagementLead the VA’s and marketing coordinators and hold them accountable to marketing goals, projects and other marketing needs for the MC and agentsCareer DevelopmentAttend conferences and trainings that will develop skills (paid for by KW)Place of workPrimary location is San Mateo with visits to Burlingame and San Francisco as neededJob Type: Full-timePay: $70,000.00 – $85,000.00 per yearBenefits:Health insuranceSchedule:8 hour shiftMonday to FridaySupplemental Pay:Bonus payExperience:Marketing: 1 year (Preferred)Digital Marketing Occupations: 1 year (Preferred)Work Location: One location
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