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Company Name : City of Abilene
Location : Abilene, TX 79602
Position : Public Information Coordinator – Water Administration
Job Description : GENERAL DESCRIPTION
Under general supervision of the Director; to propose, champion, plan, organize, coordinate, schedule, monitor, and report on public communications regarding upcoming and current Water Utilities Division events, operations and programs. Manages a budget to facilitate information dissemination, public relations activities, media relations, website content development, and social media engagement. Functions as a consultant within the department on utility marketing best practices, and proactive customer engagement.
SUPERVISION EXERCISED
This position exercises no direct supervision.
IMPORTANT AND ESSENTIAL DUTIES
Communicate daily or weekly with Water Utilities division managers and Water Admin staff to stay informed of upcoming and current activities that have direct or potential impact on City of Abilene water customers.
Monitor and evaluate local public opinion regarding water utility issues expressed on social media and news outlets; report items of interest to the Director; recommend future actions and communication efforts.
Advise, develop and implement water department multimedia communication strategies, in close coordination with the City’s Communications Department, to enhance favorable public perceptions of the utility’s plans, agenda, accomplishments, and public service responsibilities.
Conceptualize, design and implement high quality graphics and content in print, online digital, and video-sharing media, on time and within budget.
Maintain a favorable relationship with news outlets while responding to inquiries; arrange interviews with journalists; prepare and distribute news releases; and make official statements as the spokesperson for the Water Utilities Department.
Manage the department’s annual advertising and promotion budget account.
Provide monthly reports on communications and media relations activity.
Support department employee recruitment efforts.
OTHER JOB RELATED DUTIES
Performs other related duties and responsibilities as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge of:
Current best practices involved with organizational communications, public relations, television news media production, operations and procedures, advertising, Internet and social media communications.
Applicable laws relating to public information and public input to local government processes.
Software applications such as, or similar to, Microsoft Office, Adobe and Google Suite
Skill to:
Communicate professionally and effectively, both orally and in writing, in public forums.
Coordinate and collaborate with staff across all City departments.
Accomplish basic graphic design tasks using software applications to generate communications and documents suitable for multimedia distribution.
Operate a motor vehicle safely.
Ability to:
Be very attentive to detail; ensure all delivered work is accurate and complete.
Translate complex written and numerical information into concise and easy-to-understand visual formats.
Work well under pressure to meet time-sensitive deadlines.
Quickly understand essential concepts and processes associated with water and wastewater utility activities.
Establish and maintain effective working relationships with others.
Establish and maintain cooperative working relationships with those contacted in the course of work, both internally and externally.
Follow and embrace the City of Abilene Core Values – Respect, Integrity, Service Above Self, and Excellence in All We Do.
Experience and Training Guidelines:
Any combination equivalent to experience and training to provide the required knowledge, skills, and abilities may be qualifying. Knowledge, skills, and abilities may be obtained through:
Experience:
Five (5) years of experience in public information, public relations, mass communications, news, and/or media relations is required.
Education/Training:
A Bachelor’s Degree in Organizational Communications, Public Relations, or a related field is required.
License or Certificate:
A valid Texas driver’s license; the ability to obtain one within ninety (90) days of employment, or a military waiver is required.
Current Accreditation in Public Relations (APR) certificate is preferred.
Special Requirements:
Essential duties require the following physical skills and include the following work environment:
Clarity of speech and hearing or other communication capabilities, with or without reasonable accommodation, which permits the employee to communicate effectively.
Vision or other powers of observation, with or without reasonable accommodation, which permits the employee to review a wide variety of written material in both electronic and hard copy form.
Manual dexterity with or without reasonable accommodation, which permits the employee to operate a computer and related equipment.
Personal mobility and physical reflexes, with or without reasonable accommodation, which permits the employee to have access to various work sites throughout the City.
Ability to work outside normal business hours, both indoors and outside.
With or without accommodation, the ability to lift up to 20 pounds.
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