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Company Name : GrayCo
Location : Orlando, FL
Position : Social Media and Online Reputation Manager
Job Description : GrayCo Properties is seeking an individual with an active and well-rounded presence on social media, with a knowledge and command of each network and their best practices. A successful candidate will be an excellent communicator and creative thinker, with an ability to use both data and intuition to make informed marketing decisions. Additionally, we are seeking experience in demand generation marketing, inbound marketing, and blogging. Multifamily Social Media Experience is a plus.Daily Responsibilities Include: · Research and implement current social media best practices/trends· Create successful email marketing campaigns to generate leads/leases & favorable reviews· Devise & execute strategies to promote our online reputation presence and improve team’s response rate time· Create blog content to improve & increase SEO.· Conduct monthly social media webinars educating team members on latest strategies, content generation ideas and effective practices to grow online reviews/ratings.· Grow & manage all social media accounts in portfolio including corporate pages: including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and adding new channels as needed.· Create shareable content to promote company culture and brand across portfolio appropriate to, both, spread our brand and add to our content and links· Listen and engage in relevant social discussion about our company, competitors, and/or industry, ranging from existing customers, potential leads, as well as new audiences that are not yet familiar with our brand· Create & execute regular social media promotions & campaigns. Track and report results.· Work alongside our teams to help distribute content that educates, entertains, and encourages social engagement with our prospects and residents· Drive consistent, relevant traffic and leads from our social network presence· Monitor and respond to our portfolio’s review sites such as ApartmentRatings.com, Yelp, Google, Facebook, etc.; Work directly with onsite property managers to respond quickly to critical comments & reviews or company media platforms. Establish & maintain best practices for responding to reviews· Monitor & maintain our property marketing websites & corporate website; Ensure consistency across portfolio with regards to functionality of sites, updated content and fair housing practices· Optimizing content for search engines & lead generation-research key words to maximize the property’s online presence· Tracking, analyzing and reporting results (Google analytics; social media platforms insights) in order to provide, monthly, quarterly and annual reporting data· Create marketing flyers to use both online promotion & outreach marketing· Must be willing to travel up to 50% of the time to properties across our portfolio.· Assist teams with all aspects of leasing & outreach marketing (as needed) to boost occupancy and resident retention· Assist teams with Resident Events and party planning; Help teams with promoting events via their social media outlets· Perform other duties as assignedRequired Skills and Qualifications· High school diploma/GED required· 3+ years’ experience in social media, marketing, or other related experience· Excellent problem-solving skills· Effective and professional communication skills; verbal and written· Proficient in Microsoft Office in a Windows environment· Ability to multitask during busy periodsJob Type: Full-timePay: From $60,000.00 per yearBenefits:401(k)Dental insuranceEmployee assistance programEmployee discountFlexible spending accountHealth insuranceLife insurancePaid time offReferral programVision insuranceSchedule:8 hour shiftSupplemental Pay:Bonus payEducation:High school or equivalent (Preferred)Experience:Social media marketing: 3 years (Required)Mulit-Family housing: 1 year (Required)Willingness to travel:50% (Required)Work Location: Multiple Locations
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