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Company Name : Holman Enterprises
Location : Maple Shade, NJ 08052
Position : Social Media Specialist
Job Description : Holman Enterprises is a diverse automotive services company that is made up of six operating businesses – including automotive dealerships across the country, a leasing and auto retail finance company, an auto parts distributorship, a truck up-fitting business, a full-service insurance brokerage, and the largest privately owned fleet leasing and management company in the world.
Social Media Specialist
List the primary tasks that the incumbent will be expected to perform in this job. These are the inputs – what they put into the job. At the end of this document, you will provide the outputs – what the incumbent is held accountable for delivering.
Develop and implement a corporate social media strategy
Monitor online activity across geographical areas to ensure compliance with established guidelines and best-practice rules for online tools
Identify trends and insights to optimize spend and performance
Encourage greater social media participation
Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
Research buyer persona and audience and apply to social media strategy
Collect, analyze, and make recommendations on social media direction and strategy based on metrics
Plan, schedule, post and implement the company’s social strategy
Collaborate with internal customers and team members and leadership
Education and/or Training:
Bachelor’s degree in marketing, communication or related field.
Ability to use social media for impressions and brand awareness
Understanding of web traffic metrics, marketing analytics tools, and ad serving tools
Relevant Work Experience:
Excellent knowledge of social media platforms including (Instagram, Facebook, TikTok, Twitter, LinkedIn, and others to be determined or future relevant platforms)
Knowledge of social media KPIs, web traffic metrics and SEO
Creation and execution of digital strategy
Planning/Organizing/Managerial Knowledge:
Excellent critical thinking, time-management and problem-solving skills
Excellent project management and collaboration skills
Create a strategic plan, and track towards deliverables on that plan
Read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Compute rate, ratio, and percent and interpret graphs.
Report findings using mathematical software.
Define problems, collect data, establish facts, and draw valid conclusions.
Communicating & Influencing Skills:
Excellent verbal communication, public speaking and presentation skills
Clearly explain ideas to non-social media stakeholders
Communicate effectively through various mediums (email, phone, virtual/video, in-person, etc.).
Effectively present information and respond to questions from various levels within the organization.
Communicate with business leaders and peers to communicate strategic social media plan, direction, and deliverables
Influence public perception of our brands/brand experience
Holman Enterprises provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
This post is listed Under New Jersey jobs
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