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Company Name : West Shore Home
Location : Lancaster, PA
Position : Director of Digital Marketing
Job Description : West Shore Home® is on a mission to become America’s Most Admired Home Remodeling Brand™ and we need a dedicated, experienced professional to bring our Digital Marketing department to the next level.As the Director of Digital Marketing, you will oversee our Digital Marketing Manager and SEM Manager, as well as a team of marketing specialists. Reporting directly to the CMO, you will also work closely with other departmental leaders, including the Media Director, Creative Director, and Inside Sales Director. This high-caliber position will own the results of the digital marketing department as you facilitate the digital needs of 30+ branch locations.In this position, you will:Strategize, design, and implement marketing plans using tactics including SEM, SEO, Facebook Ads, Social Media, Email, Data Analytics, as well as utilization of tools and technology that will help to drive cohesion between all of these tactics.Manage significant budgets dedicated towards Google and Bing PPC campaigns. Working with the SEM Manager, your team will execute these strategies to keep West Shore Home at peak performance on these channels.Create a digital West Shore Home customer experience that resonates with our brand values of fast, easy, and convenient.Develop a comprehensive and innovative approach for email marketing to re-engage prospects in the database with the goal of generating inquiries from the database.Build Social Media strategies for developing brand persona and audience engagement through key social media channels – Facebook (both organic and ad based), Instagram, Twitter, Pinterest.Analyze data from several digital channels for all West Shore Home’s locations and develop optimization strategies.What you need:Managerial experience and success. (3+ years)A strong understanding that building the right culture is critical, and your position and influence holds an immense role in crafting the department ecosystem.Healthy knowledge and experience working with B2C digital advertising and lead generation (3+ years)Expertise in SEM tactics, particularly with Google and/or Bing platformsExceptional Excel and data analytics proficiencyPreferred experience: (not required)Experience with Facebook advertising platformExperience in utilizing data to build customer profiles and targetingExperience with social media organic strategiesExperience with native advertising strategies such as Taboola or OutbrainExperience working with Salesforce Marketing CloudWorking knowledge of CRO best practicesExperience managing digital marketing strategy for a multi-location B2C businessIt is the policy of West Shore Home® to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.#CorpHPJL-003430Job Type: Full-timePay: $150,000.00 – $175,000.00 per yearBenefits:401(k)Dental insuranceFlexible scheduleHealth insurancePaid time offVision insuranceSchedule:Monday to FridayApplication Question(s):This position is in office in Mechanicsburg, PA. Will you be able to commute or relocate for this position?Education:Bachelor’s (Preferred)Experience:Digital Marketing: 10 years (Preferred)Leadership: 10 years (Preferred)Work Location: Multiple Locations
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