Social Media Associate Job Vacancy in New York City Center Inc. New York, NY 10019 – Latest Jobs in New York, NY 10019
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Company Name : New York City Center Inc.
Location : New York, NY 10019
Position : Social Media Associate
Job Description : New York City Center is seeking a passionate arts marketer to be the Social Media/Content Associate. This person knows how to create social content that stops the scroll, pushes people to engage—all the while keeping an analytical eye on multiple campaigns across multiple platforms.
This person has an instinct for what’s on (and off) brand, has an eye for what makes an engaging video and a powerful visual, crafts copy that sings, and understands how data can inform a smart editorial calendar, as well as steer the media strategy for both organic and paid campaigns. This individual is an extraordinary task master who thrives in a fast-paced environment and is not flustered by tight deadlines.
The role is intended for someone who cares deeply about the dance and musical theater work we put on our stage and growing the community that follows those artists and creators. Ideally you know how, or are willing to learn, to capture and edit video, as there are exciting opportunities to create original content from the myriad of directors, actors, musicians, choreographers, dancers, and teaching artists that create work for our stages and educational programs. The Social Media Associate is expected to support City Center’s mission and our commitment to be an anti-racist organization.
Responsibilities:
Along with the Digital Marketing Coordinator, strategize, plan, and execute a content calendar that leverages the wide artistic community, best-in-class practices, and adopts a creative, testing approach to identify and evolve social media practices across of our social platforms including Facebook, Twitter, Instagram, YouTube, and TikTok.
Curate and create compelling content (interviews, blog posts, video, takeovers, press, etc) related to our dance, musical theater, and education programs.
Keen editorial eye—knowing how to proof each post (from the copy to the design) to make sure there are no misspellings, missing tags or photo credits, etc.
Edit and resize video content for each social media platform.
Track and quantify success and lessons learned on follower growth and content engagement across all platforms and adjust day-to-day practices to incorporate learnings.
Stay up-to-date with current technologies and trends in social media.
Provide best-in-class community management including checking messages, timely and accurate responses, keeping up-to-date with artists posts and working overall to connect and grow our audience.
Identify creative ideas and strategies for online social engagement and content as appropriate to the respective social media channel (i.e., use of artists community, archival information, staff resources).
Devise strategies to grow social media followers (especially Instagram) as well as grow engagement with existing followers.
Create, design, and implement compelling “institutional” social media content that extends beyond just the shows and weaves together the many facets of New York City Center that advances the brand.
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