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Company Name : Christian Dior Couture
Location : New York, NY
Position : Digital Media Associate Manager
Job Description : JOB PURPOSE:
The Digital Media Associate Manager will support all day-to-day operations of the Christian Dior Couture Media team with an emphasis on digital campaign implementation and performance.
They will monitor and report on performance of full funnel campaigns across paid channels including Search, Social, Display and Online video. The position will play a key role in the overall media strategy supporting both retail and ecommerce across the Americas; US, Canada, Mexico and Brazil.
The ideal candidate will have a strong interest in digital media channels and be able to excel in a fast-paced collaborative environment. They will also possess advanced analytical skills and communication skills.
Additional information
TASKS AND RESPONSIBILITIES:
Work with Sr Media Manager to develop strategic digital campaigns for each launch and develop digital budget splits by campaign
Daily campaign management and optimization
Monitor key KPIs for ongoing campaigns and share channel insights with key stakeholders within local and HQ teams
Act as a liaison with HQ team for plan development, approval and assets
Manage respective agencies throughout campaign planning and implementation
Partner with agencies to improve reporting structure and benchmarks
Work closely with the local Ecommerce team on campaign calendar, buy priorities and asset selection
Partner with Merchandising team on the buy priorities and assets
Identify emerging trends to help make strategic media decisions
Build post campaign wrap reports and consolidate learnings for both the local and HQ team
Paid Search
Manage budget and forecasts
Monitor campaign performance across all tactics; Text, Shopping and One Dior
Brief agencies on launches, URLs, and updated Matrices by collection
Partner with the Senior Performance Marketing Manager on monthly reporting, campaign delivery and optimization, and HQ bi-weekly calls
Paid Social
Manage budget and campaign calendar
Provide agency with briefs for each campaign launch and collaborate on full funnel social campaigns
Partner with HQ team on campaign cadence, asset requests, and approvals
Monitor performance across all platforms including; Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter, LinkedIn
Digital Display
Communicate with digital media publishers, maintain relationships and update team on new opportunities
Identify appropriate digital partners to RFP for each campaign and brief agencies on objectives and budgets
Monitor performance of live campaigns and manage post buy reports
Work collaboratively on performance decks, budget decks, year-end recaps, and planning decks for both internal and external meetings
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