Specialist, Track Marketing Job Vacancy in Sony Music Entertainment US New York, NY – Latest Jobs in New York, NY
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Company Name : Sony Music Entertainment US
Location : New York, NY
Position : Specialist, Track Marketing
Job Description : The Specialist, Track Marketing is on the front lines of actively marketing SME catalog tracks that are reacting based on cultural trends and moments, such as a TikTok trend, key usage in a film, event/virtual event, etc. If you are an analytical thinker and deeply engaged in social media and energized by its ability to move culture with a focus on music – this may be the role for you. This role is part of Sony Legacy’s Track Marketing & Audience Development team, and reports to VP, Track Marketing & Audience Development.
What you’ll do:
Lead project management for a catalog artist when a song is trending and lead various above and below the line marketing actions, to influence incremental streaming consumption
Manage reporting, marketing budgets and analytics to measure the effectiveness of your campaigns, developing best practices and sharing learnings with key stakeholders
Project manage thematic marketing campaigns of various sizes that range in focus and length – For example: Holiday/Christmas, Halloween, Love Songs/Valentine’s Day, Seasonal (Summer, etc) and more
Maintain a database of trends you’re responsible for in an organized and standardized way, in alignment with the system your Team leader has in place. This includes updates on trend growth, artist involvement and marketing/advertising action
Collaborate with the Track Marketing team on test campaigns, experimenting with new and innovative methods to drive incremental engagement and consumption, across social, live/virtual events, voice, etc.
Interpret daily reports to identify cultural moments actively driving consumption for a song that we can enhance through marketing, advertising, & optimization efforts
Lead a weekly Trending Tracks presentation in label-wide staff meeting
Who you are:
You have at least 3 years of experience with a Marketing department in Music/Entertainment, Social Media or Creative Agency
A thoughtful, organized and results-oriented professional
An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management – effective at influencing, listening, and advocating
Experience with digital advertising strategy and analytics
Intuitive understanding of streaming reporting tools and the ability to develop reporting based on consumption metrics
Experience in music streaming, including broad understanding of account base and streaming best practices
Understands and is highly engaged in youth culture, market trends, digital music space, and social media, with an awareness of digital content strategies and the nuances of artist aesthetics and tone
Skilled in the creation and delivery of presentations
Ability to prioritize, problem solve and mobilize while maintaining a positive and productive approach in high-pressure situations
Able to give and receive feedback
What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
We invest in your professional growth & development
Time off for a winter recess
This position requires that the job candidate be fully vaccinated against COVID-19. Please note that an applicant will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson’s Janssen vaccine). The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccine status or any indication of a possible request for an accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
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