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Company Name : Kotak Securities
Location : Mumbai, Maharashtra
Position : Product Marketing
Job Description : – Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency
– Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled
– Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns to:-
Build product awareness to drive engagement and cross-sell
Drive product objectives to deepen client relationships
Engage and activate clients to reduce attrition levels
– Effectively use Marketing elements & channels for communication
– Work towards improving the efficacy of the communication as measured through quantitative parameters
· Unique Open Rate (UOR)
· Unique Click Rates (UCR)/ Customer response to communication for rest
· Other key objectives/measurements
– Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly
– Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication
– Use A/B testing to continuously improve efficacy and build learning of what works and what doesn’t
– Work on innovations and leveraging technology for client outreach and response efficacy
This post is listed Under Mumbai jobs
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