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Company Name : Innovacer
Location : Bengaluru, Karnataka
Position : Digital Strategist
Job Description : Noida, Bengaluru,Hyderabad
Full Time
Marketing & Partnerships
We want people who are passionate about solving today’s healthcare challenges and positively impacting people’s health and well-being.
After all, that’s what we’ve been focusing on for the past six years. We’re on a purpose-driven journey to impact the future with a healthcare system that cares. The healthcare industry is undergoing a massive transformation, and Innovaccer is helping organizations effectively care for patients in today’s digital world. Our story began when a handful of go-getters got together to tackle one of the healthcare industry’s most pressing needs: a one-stop, whole-patient data bank that breaks down data silos to help teams provide the best care possible. Our mission to care as one is centered around the need for an integrated patient view to improve care delivery.
And you don’t have to take our word for it; Innovaccer recently achieved unicorn status as one of the fastest-growing companies in healthcare technology.
Innovaccer is uniquely positioned in the marketplace and is building a one-of-a-kind healthcare cloud that will enable users to develop applications and solve long-standing healthcare challenges. See our latest KLAS ranking.
Working here is different.
We take pride in our grit and purpose-driven work ethic. It’s why we’ve been able to solve some of healthcare’s most challenging problems and why we continue to energetically take on incredible challenges.
We dream, we collaborate, we experiment, and we break new ground. We’re a strong team that looks out for each other.
At Innovaccer, you can expect plenty of support and guidance from your colleagues with opportunities to learn, grow, and make a difference.
We love organized chaos. So, if you are looking for a typical 9 to 5 job where you are told what to do, this may not be for you. When you work with Innovaccer, you are your own boss.
Your Role
We are looking for a talented Digital Marketing Strategist to undertake marketing initiatives for lead generation, brand awareness and pipeline progression. This role will be responsible for creating effective digital marketing strategies to build thought leadership (awareness/ visibility), promote content collaterals to generate engagement and generate pipeline for Innovaccer offerings. The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.
A Day in the Life
Create and execute a 360 degree digital marketing plan to promote collaterals, events, product launches and solutions
Identify & execute growth hacking techniques to leverage opportunities of maximizing subscribers, engagement and visibility
Strategize & manage email marketing workflows & campaigns for awareness and lead generation
Plan the digital campaigns calendar & execute critical digital marketing initiatives including webinars, newsletters, etc.
Plan the digital campaigns calendar & execute critical digital marketing initiatives including webinars, newsletters, etc.
Social Media Management through proactive content creation & posting, community management & spokespeople image management for meeting monthly engagement targets and brand awareness
Plan & execute Paid campaigns for lead generation and brand awareness
Run Email Campaigns for Lead Generation
Manage data on Hubspot & other reporting tools
Monitor and optimize campaigns to ensure end-to-end tracking and reporting of campaign metrics and optimal campaign performance
Optimize landing page performance to ensure maximum on-page conversions
Experience working with affiliate partners would be an added advantage
What You Need
Bachelors is a must, MBA/PGDM degree would be preferred
Marketing / campaign management experience with any agency would be a bonus.
Ability to manage multiple campaigns to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment.
Excellent knowledge of the campaign briefing process
Managing/Maintaining all the documentation required in the campaigning process
Brownie points for proficiency in Marketing Automation tools (like Pardot/Hubspot) and Email Marketing Tools
Exceptional communication skills (both written and verbal)
What We Offer
Industry-focused Certifications: We want you to be a subject matter expert in what you do. So, whether it’s our product or our domain, you will dive straight in and be certified by the best in the world.
Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.
Health Benefits: We cover health insurance for you and your loved ones.
Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas for innovating at Innovaccer.
Pet-friendly office and open floor plan. No mundane cubicles.
This post is listed Under Bengaluru jobs
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