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Company Name : Thermoworks Inc
Location : American Fork, UT 84003
Position : Social Media Specialist
Job Description : Located in American Fork, ThermoWorks is the preferred brand among leading chefs, competition BBQ teams, and such food authorities as the New York Times, Martha Stewart, SeriousEats, Bon Appetit, Good Housekeeping, etc.
ThermoWorks is looking for a Social Media Specialist who brings a proven ability to increase public engagement with content, ideas, and promotions through careful, consistent posts that maintain the right balance between platform relevance and brand professionalism.
**This is NOT a remote position. Qualified candidates must submit a sample of basic portfolio of social media and/or graphic design layouts**
Essential Responsibilities:
Grow social media visibility and engagement across all platforms with a particular focus on Instagram, Facebook, Twitter, LinkedIn, Tik Tok and Pinterest.
Create and curate daily social media content including text and graphic layout/design in conjunction with other social media team members
Monitor, identify, and help respond to public comments and questions
Build and maintain a strong professional brand identity at all times
Track and create summary reports of analytic data
Work cross-functionally with Paid Social Ad team to plan, develop and execute the social calendar to drive sales and growth
Design social organic content and paid ad content when needed
Create engaging, fresh social media content that drives engagement and product/brand discovery (e.g. overlay graphics, reels, stories, lives, etc)
Collaborate with team members on marketing videos, campaigns, launches, etc
Keep up to date on new and emerging trends, tools, platforms, and practices in social media
Perform other duties as assigned
Minimum Qualifications:
BA/BS in Social Media Marketing, advertising, graphic design, or related program with equivalent work experience
Proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Sketch
Willingness and excitement to learn new things
Interest or background in food or cooking a plus
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